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  • Writer's pictureJohn Wiley

What Does a Good Business Look Like

Five Must Haves to Run a Good Business

A good business is one that is able to deliver quality products or services consistently while also being able to adapt to changing market conditions. While there are many factors that contribute to the success of a business, there are a few key elements that are essential for a good business.


A good business needs to have a clear and defined purpose. This means that the business should have a clear understanding of what it does, who it serves, and what value it provides to its customers. A well-defined purpose helps to guide decision-making and ensure that everyone in the organization is aligned towards achieving the same goals.

TWO A good business needs to have strong leadership. Effective leadership is critical in setting the direction of the business, motivating employees, and making strategic decisions. A good leader should be able to communicate a clear vision, inspire others to follow, and make tough decisions when necessary.


A good business needs to have a customer-focused approach. This means that the business should be dedicated to understanding its customers' needs, preferences, and behaviors. By being customer-focused, businesses can create products and services that meet customers' needs and exceed their expectations. This approach also helps to build long-term customer loyalty and retention.

FOUR A good business needs to have a culture of continuous improvement. This means that the business should be committed to learning, growing, and evolving over time. A culture of continuous improvement encourages employees to innovate, experiment, and take calculated risks in order to improve products, services, and processes.

FIVE And most importantly, a good business needs to have a strong financial foundation. This means that the business should be profitable, have strong cash flow, and manage its expenses effectively. A strong financial foundation allows the business to invest in growth, weather economic downturns, and create long-term value for stakeholders. In summary, a good business is one that has a clear purpose, strong leadership, a customer-focused approach, a culture of continuous improvement, and a strong financial foundation. By prioritizing these elements, businesses can position themselves for long-term success in a competitive marketplace. CHARLES-KENYON Consulting & Marketing focuses specifically on Small and Medium size businesses, and Entrepreneurs with customized product awareness, and an efficient

Go-To-Market strategy. To Learn More Use this Link and while your there register for a free SnapShot report on how your business is doing online. SNAPSHOT

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1 commentaire

28 mars 2023

I feel like the only way this is better is if jocko did an audio version

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